Executive Leadership Team
Stephen Friedman President/CEO Laurie Eady Marketing Director Janice Farr Accounting Manager Greg Hoerich Warehouse/Distribution Director	Kristl Pelz Merchandising Director Adam Shapiro Chief Financial Officer
STEPHEN FRIEDMAN President/CEO E-mail: friedman@fabric.com Favorite Fabric: Microsuede "There's nothing I enjoy more than a big suede chair to relax in after a long day at the office." Hometown: Savannah, GA   In 1999, Stephen launched Fabric.com and quickly proved the skeptics wrong. People love to purchase fabric online. Because of his long experience in the textile industry, Stephen understood the importance sewing enthusiasts put on price, selection, and convenience. At fabric.com, all of these requirements have been fulfilled. Prior to fabric.com, Stephen founded Phoenix Textiles Group, Inc. in 1993. Stephen's diverse background also includes time as a lawyer, a principal in a real estate development company, and President of Atlanta Textile Company. Stephen is married to Annette Friedman and they have two girls, Alexandra and Halle. Back to top
LAURIE EADY Marketing Director E-mail: laurie@fabric.com Favorite Fabric: Discount Fabrics "I'm always looking for that great bargain. I guess that's why I conceived of the Deal of the Day. Enjoy!" Hometown: Parkersburg, WV Laurie joined the company in 1999 in what was intended to be a temporary part-time job, but quickly became full time as her diverse skills were applied to more areas of the company. During her career with the company, she has served as Customer Service Director and was largely responsible for the development of our internally developed customer service system. Today, Laurie is responsible for all of the company's marketing activities, developing inventive and original marketing campaigns, as well as being actively involved in the development of new business models. Back to top
JANICE FARR Accounting Manager E-mail:Janice@fabric.com Favorite Fabric: Amy Butler's Cotton print collections "The cheery colors and designs make wonderful quilts to brighten up my home." Hometown: Marietta, GA Janice joined the Company in 2000. Working closely with Adam Shapiro and the rest of our accounting staff, Janice has streamlined the company's accounting systems as we have experienced phenomenal growth. Back to top
GREG HOERICH Warehouse/Distribution Director E-mail: greg@fabric.com Favorite Fabric: Silk Fabrics "I suppose I just like the great color range that our silks come in." Hometown: Chicago, IL Greg joined Phoenix Textiles in 1995 long before fabric.com was launched. He now manages a fulfillment team of 11 individuals. In the 10 years Greg has been with us, he has accomplished many things, helping to make fabric.com the success that it is today. Back to top
KRISTL PELZ Merchandising Director E-mail: kristl@fabric.com Favorite Fabric: Waverly Home Decorating Fabrics "I love all fabric, especially the next new design and material. I especially like the fact that so many of our Waverly fabrics can be integrated into my various projects, such as handbags, throws, etc." Hometown: Birmingham, AL Kristl joined the company in 2002 as a merchandising assistant. Kristl is a professional sewer with a wealth of design expertise. In 2003, she became the General Merchandising Manager responsible for the online merchandising plan and purchasing. She has been instrumental in broadening the company's product offerings, particularly in the home decorating and apparel sewing categories. We can always count on Kristl to discover the next big fabric trend. Back to top
ADAM SHAPIRO Chief Financial Officer E-mail: adam@fabric.com Hometown: Atlanta, GA   Adam has served as the company's CFO, on a part-time basis, since 1999. Adam's company, CFO-for-Hire, provides comprehensive forecasting/projection/planning services to a limited group of companies in the Atlanta area. We appreciate the time Adam has dedicated to Fabric.com over the years. Back to top