About Ghazal Razavi
Ghazal is the Chief Creative Mastermind at FIGO Fabrics. She completed her major degree in graphic design with a minor focus in media studies at OCAD University of Toronto. Before embarking on a new journey at FIGO she worked for Northcott for several years as a marketing graphic and textile designer. Her design background combined with her true passion for textiles has led her on a dream path where she continually explores art and craft.
When did you realize you had a passion for art and design?
I come from a very artistic family so I was fortunate to be immersed in art and design from an early age. My father is an architect and I was always surrounded by amazing design publications. As far back as I remember I was always drawing and engaged with some form of craft. Deciding to go to design school later came naturally to me.
Describe your aesthetic in 3 words.
Whimsical. Modern. Versatile.
What was the inspiration behind Lucky Charms?
I designed Lucky Charms as FIGO’s basic fabric line so the designs are minimal, low volume and come in various colourways that mix easily with any fabric stash. Certain symbols signifying good luck are almost universal and I find them a fascinating visual language. Lucky Charms was designed to add some luck to any sewing project!
If you had to choose one favorite fabric from your entire line, what would it be and why?
It would be the Fingers Crossed in any of the colourways. I like the whimsical illustration and little details on the hands.
What are your current favorite trends in sewing?
I love when sewists mix up different substrates like cotton, linen or rayon in a quilt top or any home décor piece. The different weights and textures add so much interest to the final patchwork project.
What do you love most about creating a DIY project with your fabric (or seeing customers creating DIY projects with your fabric)?
I think what I enjoy most in designing a fabric line is seeing how customers use the fabric in unexpected ways. Fussy cutting a design, picking edgy colour combinations and ad hoc solutions around the house using the fabric. It’s always exciting and levels of creativity blows me away.
What projects are on your “must make” list right now?
I’m really getting into bag making and the Range Backpack by Noodlehead is on my list!
What other blogs/brands/designers inspire you most?
There would be a big list for this and each of them would be inspiring in different areas whether it’s design, marketing or lifestyle. To name a few, I’d say one of my favourite brands is Paloma Wool. Their simple and down to essential sense of aesthetic in fashion and marketing is inspiring. A few of publications that I follow for design and lifestyle are Uppercase, Flow, Love Patchwork and Quilting and Frankie magazines.
What do you love to do when you aren’t designing and creating?
I’m a dancer and I love jazz music. I read a lot of books and leaf through a lot of printed publications. Hiking in nature or going for long walks in Toronto’s various neighbourhoods are things I do regularly as well.
We are always up to exciting things at FIGO so stay tuned and follow our Instagram for the latest news!
Tell us one thing people might not know about you
I found out I’m synesthetic during my first year at university after our colour theory teacher took a test from all of us. Prior to that I had no knowledge what synesthesia was and thought everyone saw numbers, letters or calendar months in colours like me!